FOR IMMEDIATE RELEASE:
Staying one step ahead – BIG Industry Show joins forces with DunkxChange for biggest ever 2014 show
March 3, 2014
Summary: With annual revenue of around $48 billion, the US footwear industry is a retail giant. Now, an innovative new partnership between the BIG Industry Show and Dunkxchange brings the industry directly to the consumer.
The US footwear industry generates annual revenue in the region of $48 billion, with annual consumer spending of $20 billion, according to data verified in 2012 by the National Shoe Retailers Association and the US Census Bureau. Now, a share of this sizeable market is coming to Denver, as BIG and Dunkxchange join forces to present one of the most exciting shows for sneaker heads in America.
Already a sell-out success, the 2014 BIG Industry Show, Galleria glass exhibition and High Times US Cannabis Cup will now also include the innovative Dunkxchange sneaker show. The event, which celebrates all aspects of the 420 lifestyle and which is one of the most anticipated shows in the US this year, has already moved venues in order to accommodate massive demand for tickets.
With over 30,000 delegates expected to attend the event, the Dunkxchange partnership is the latest innovation to be announced in respect of the show, which already includes its first ever tattoo exhibition, sponsored by Inked magazine. BIG is tipped to announce further innovative crossover partnerships in the coming weeks, as excitement builds in the run up to the show’s opening date of April 16.
2014 will be the first year to feature the Dunkxchange partnership as part of the BIG event. The concept behind Dunkxchange is simple – the company enables sneaker enthusiasts to buy, sell and trade sneakers and apparel, blending elements of hip-hop, fashion, urban streetwear and art.
Having hosted over 200 events in the eight years that the company has been up and running, Dunkxchange is now one of the leading names in the sneaker industry. Given that women’s athletic shoes account for 10% of the total footwear industry in the US, and men’s athletic shoes account for a further 20%, it’s the perfect partnership to add to the BIG Industry Show and US Cannabis Cup 2014.
With such a broad focus, which includes all aspects of the 420 lifestyle, the 2014 event is due to reach more consumers than ever before. The event’s organizers are building on the success of previous years to bring their delegates the biggest and best show yet, packed with inspired partnerships to make this a truly amazing event. From business to fashion to art to tattoos to educational seminars, the 2014 show really does have it all.
For the latest information on the BIG Industry Show, the 2014 US Cannabis Cup and the new Dunkxchange partnership visit http://www.bigindustryshow.com/